274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
00:00
Consistency Cultivates Connection
Consistent branding and messaging are crucial for marketers to establish deep connections with consumers, particularly within youth culture. Frequent changes due to staff rotations and varying incentives harm brand recognition and authenticity. Marketers should maintain a consistent voice to foster consumer trust and association with cultural dynamics. Additionally, the effectiveness of traditional paid ads diminishes as audiences rapidly scroll through content, highlighting the need for innovative strategies in a fast-paced media environment.
Play episode from 24:11
Transcript
