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How to build trust and win your customer’s attention with Seth Godin

The Eric Ries Show

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Marketing's Evolution: Beyond Advertising

The traditional notion of marketing faced its demise around 1990, driven by the rise of niche markets and the limitations of broad audience reach. The previous model, which relied on extensive advertising for average products to capture substantial market share, became obsolete as consumer behavior evolved. The emergence of the 'long tail' phenomenon highlighted that no amount of advertising could successfully reach every potential customer anymore. This pivotal change redefined marketing as a broader concept, encompassing the entirety of market interactions rather than just promotional activities. Effective marketing now requires an understanding of human interactions, storytelling, and aligning with consumer desires beyond mere transactional approaches.

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