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Think Like an Owner cover image

Henry Schuck - Creating Ambitious Teams at ZoomInfo - EP.218

Think Like an Owner

NOTE

Acquiring Products for Growth in M&A

The key to a successful acquisition is acquiring a product that can be easily sold to the current customer base without complexity or requiring a different sales approach. The best M&A involves products that can be sold to all customers and to the same buyers, ensuring a straightforward integration process. To achieve growth synergy, companies should focus on products that align with their existing sales strategy and can be implemented and serviced in a similar manner as their core products.

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