Nobody Knows You Exist. Advertise More | Ep 753
The Game with Alex Hormozi
Unifying Sales and Advertising for Success
Delaying the integration of sales and advertising can lead to significant costs and time loss, as it typically takes 6 to 12 months for outbound strategies to impact revenue. Unifying these functions under a Chief Revenue Officer (CRO) resolves the common blame game between departments, establishing a cohesive acquisition strategy. Understanding the spectrum from low to high information buyers is crucial, where advertising initially engages low information buyers, while sales must address the gaps in information for high information buyers. Effective advertising may reduce the need for sales by comprehensively answering potential customer queries.
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