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Ellen Lupton: Thinking With Type

Design Better

NOTE

Hierarchy in Design: The Ice Cream Sundae Analogy

In design, hierarchy is compared to an ice cream sundae. The analogy explains that vanilla ice cream represents a basic design like garamond - beautiful but boring. Adding 'chocolate syrup' elements like headlines creates intensity and memorability. The 'crunchy bits' such as captions, page numbers, and interface elements are essential details that bring texture and completeness to the design hierarchy, but are often neglected.

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