Patagonia's Commitment to Environmental Causes

Patagonia, known for its commitment to the environment, encouraged consumers not to buy anything on Black Friday for the sake of a cheap deal. Instead, they pledged to donate profits to environmental charities. The founder even gave away the business to a trust that ensures all future profits will go towards environmental causes. This act also required him to pay taxes on the gift. This story exemplifies the true meaning of purpose and highlights that it's not driven by profit, but by a genuine belief in making a difference.