Noah Kagan Presents cover image

Scaling a Solo Business From $10k to $2.5M/year (w/ Dan Koe)

Noah Kagan Presents

NOTE

Monetizing and Scaling with Cohort Model

The cohort model is being highly valued as a guided course involving group calls which creates scarcity without the need for aggressive marketing strategies. By structuring quarterly promotions with structured scarcity, there is a significant increase in revenue and uptake. This approach not only caters to individuals who may not afford the main course but also drives them towards it, resulting in substantial revenue growth. By leveraging cohort promotions, there was substantial revenue generated from the big course, a standalone course, and community subscriptions. While the community is growing steadily, the speaker acknowledges a high turn rate in community memberships, indicating the need to monitor and improve community retention rates.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner