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Scaling a Solo Business From $10k to $2.5M/year (w/ Dan Koe)
Noah Kagan Presents
Monetizing and Scaling with Cohort Model
The cohort model is being highly valued as a guided course involving group calls which creates scarcity without the need for aggressive marketing strategies. By structuring quarterly promotions with structured scarcity, there is a significant increase in revenue and uptake. This approach not only caters to individuals who may not afford the main course but also drives them towards it, resulting in substantial revenue growth. By leveraging cohort promotions, there was substantial revenue generated from the big course, a standalone course, and community subscriptions. While the community is growing steadily, the speaker acknowledges a high turn rate in community memberships, indicating the need to monitor and improve community retention rates.
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