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How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]
Distribution First
Listen and Validate: The Key to Effective Content Marketing
Engaging in micro-content distribution is essential for validating ideas and understanding audience needs. Through platforms like LinkedIn, insights gained from direct engagement provide direction for future content, such as newsletters and podcasts. Content marketing should incorporate 'content listening,' dedicating time to observe market conversations, which informs strategy but may not directly produce visible content. This practice enhances the relevance of marketing efforts and ensures alignment with audience interests, moving beyond traditional methods reliant solely on keyword research.
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