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Microsoft Volume II
Acquired
Control the Gateway to Profit
Google's strategic approach to profitability revolves around its core business model focused on search. By giving away their mobile operating system and other services, they ensure dominance in search volume by controlling the gateway to app access and usage. This model positions Google as an essential player, effectively locking in users who want comprehensive services, thereby outmaneuvering competitors like Microsoft. The critical insight is that gaining and maintaining search volume is fundamental to Google's success, leading them to prioritize platforms that drive users towards their ecosystem.
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