2min snip

Acquired cover image

Stratechery (with Ben Thompson)

Acquired

NOTE

How to Build a Subscription-Based Business

The author of the podcast, Sarah, started out as a writer for a subscriptionbased website, Stripekery, where subscribers would receive more content if they subscribed./nSarah's goal was to create a relationship with her subscribers, where they felt like they were getting more value from their subscription than if they were just viewing content without subscribing./nSarah's original model was to post big articles that would attract subscribers, and then focus on metrics such as how many people visited the homepage on days that she did not post.

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