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I tested 5 MORE marketing principles to see if they really worked
Nudge
The Power of Small Commitments in Driving Consistency
Getting someone to say yes to a small request can lead to more yeses. Consistency is a strong driver, as it frees us from having to think. Offering a free trial and then reminding customers of their commitment to it can increase the likelihood of them purchasing the full product. Nancy successfully used this principle as both a marketer and a consumer, such as with Amtrak's double points promotion for pre-registering.
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