Embrace Diversity, Seek Underrated Channels

In a world that is currently fragmented and will become even more diverse, businesses must adapt and identify effective marketing strategies. Founders should recognize the potential of search engine optimization (SEO) in low-competition areas with high search interest. Additionally, influencer marketing is emerging as a valuable avenue, along with LinkedIn which presents better opportunities than before. To succeed, it is crucial to stay agile and leverage these underrated marketing channels.

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