The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 733: Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Creating a Virtuous Sales Cycle

Creating an environment with sufficient demand fuels the sales team, leading to a well-sized team with reps meeting quotas and earning money. Successful reps are motivated to generate more demand, promoting a culture of hustle and self-sourcing deals. This virtuous cycle of motivation, demand generation, and earnings drives continuous growth. Identifying team members who embrace this cycle and are proactive is crucial for sustaining momentum in sales and ultimately achieving product net growth.

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