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The Informed Life cover image

Tamsen Webster on Communicating Change

The Informed Life

NOTE

Persuasion Shapes Action and Transformation

Persuasion fundamentally differs from regular language use by focusing on motivating action or change, whether that involves altering thinking patterns or modifying behavior. While informing aims to broaden knowledge, persuasion seeks to achieve transformation, prompting individuals to adopt new perspectives or take specific actions.

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