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Episode 59: Ad tech is to technology Innovation what porn is to media innovation
Marketecture: Get Smart. Fast.
Importance of Open Path in CTV Advertising
An open path in CTV advertising, such as TTD's open path in CTV with Visio and Cox, can have a significant impact on publishers by streamlining the ad decisioning process, increasing revenue for publishers, and potentially affecting the working dollars. However, the complexity of CTV ad decisioning with pods and competitive exclusions may pose challenges to the success of this approach.
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