Effective Restoration Requires Skilled Technicians Over Just More Leads

In the restoration industry, there is a critical need for skilled technicians rather than just generating more leads. With an average of 14,000 water damage cases per day due to aging infrastructure, businesses can effectively meet this need by focusing on capacity planning and improving technician recruitment. The average job pays around $3,000 for water extraction, emphasizing the profitability of skilled service. However, many companies struggle due to inadequate phone response, poor conversion rates, and lack of differentiation in a competitive market. To thrive, businesses should implement strategies like personality profiling and targeted recruitment from vocational schools to attract top performers who can significantly enhance productivity and performance, ensuring long-term success while avoiding bidding wars.