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20Growth: The Golden Rule to $100M in ARR, Why CAC to LTV is BS Early On, Why Your First Growth Hire Should Be a Former Founder & How Ramp Does 200 Growth Experiments Per Quarter with Guillaume Cabane
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Importance of Testing Control Audiences
Testing against a control audience revealed that sending welcome emails and promotional emails to encourage product usage had no significant effect on activation and retention. However, not sending any emails showed no significant deviation in activation and retention. It turns out that those who are going to activate will do so regardless of receiving emails. Experience has shown that changing certain strategies can greatly increase activation. According to Luke Levesque, the chief growth officer at Shopify, replicable knowledge and successful growth strategies are rare and valuable in the field of growth.
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