The Importance of Focusing on the Crowd in Crowdfunding Campaigns

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The speaker shares a personal anecdote about the excitement of raising money for their project. While one individual celebrated the escalating funds, another felt overwhelmed by the responsibility of delivering the product to backers. Despite the fear and uncertainty, the speaker decided to focus on scaling the pool of co-creators rather than just the funding. They emphasized the importance of the 'crowd' in crowdfunding, opting to prioritize the crowd over the funding in their campaign strategy.

What lessons can business leaders learn from the games industry? Elan Lee, co-founder of Exploding Kittens Inc., joins Reid Hoffman to discuss how Exploding Kittens became one of the most successful Kickstarter campaigns of all time. Elan shares how creativity and diverse expertise were essential for scaling a potential one-off success into a prolific games studio. And he reveals how he cultivated a community by transforming casual colleagues, partners and customers into key stakeholders.

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