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The AMCC: A Hub for Reward and Prediction in the Brain
The AMCC is a brain area that receives inputs related to reward, autonomic function, prediction, and prediction error./nStimulating the AMCC can create a sense of impending challenge and boost one's readiness to meet that challenge./nThe AMCC serves as a hub for hormone systems, tenacity, and willpower./nSuccessful dieters experience an increase in size and activity of the AMCC over time./nDieters who fail show a decrease in the size and activation of the AMCC./nThere can be negative consequences when the AMCC's influence is taken too far.