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797: What’s ACTUALLY Working For Email Marketing In 2024
The Goal Digger Podcast
Consistency Builds Connection
Consistently engaging with your audience is crucial for fostering meaningful connections and prompting action. Regular interactions make recipients more likely to respond positively to calls to action. Start with something manageable, like monthly communications, and gradually increase frequency as comfort grows. Incorporate clear, visible calls to action in your emails, using bold contrasts and easily identifiable buttons to grab attention. Ensure hyperlinks are obvious to maximize engagement. Additionally, leverage psychological triggers such as urgency and fear of missing out (FOMO) to encourage prompt responses, such as including countdown timers in your communications to create a sense of urgency.
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