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Big Bets for Big Wins: Leading Through Extreme Change and Digital Transformation
The Modern Customer Podcast
Big Bets in Business
Big bets in business encompass strategies such as market entry, digital transformation, re-platforming, or AI strategies. They are characterized by high impact potential, substantial risks, unknown variables, and dependencies on multiple factors. These initiatives are markedly different from incremental projects and have a high failure rate, with only a small percentage meeting time, budget, and benefit delivery expectations. However, taking only incremental steps will not set a company apart from its competitors.
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