
RV180 - Achieving Objective Attribution Measurement | Attribution Nation
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Embrace Uncomfortable Qualitative Insights Over Spreadsheet Certainty
In the world of B2B businesses and marketing, relying solely on quantitative data from spreadsheets for marketing allocation is unrealistic. Today, a blend of directional qualitative insights from various sources like customers, CRM, and other tools is crucial to develop a differentiated marketing strategy. Despite the discomfort, it is essential to move away from the safety of traditional models and embrace the complexity of the current business environment. Self-reported attribution is vital, even if not 100% accurate, as it provides valuable insights that can contribute to a more effective marketing strategy.
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