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285 - The Demand Generation Blueprint - With Daniel Priestley
The Futur with Chris Do
Unveiling the Power of Assessment-Based Selling in Business
Assessment-based selling in business involves using assessments such as quizzes or questionnaires to identify key areas of improvement or alignment between what a business offers and what the client wants. By objectively answering questions related to brand identity, philosophy, ambassadors, and other categories, businesses can pinpoint specific areas of strength and weakness. Discussing the assessment results allows for tailored solutions, creating a perfect fit between the business offering and client needs. Promoting the assessment can generate market demand and supply tension, attracting companies to fill it out monthly and increasing response rates. This approach enhances client engagement and streamlines the process of identifying and addressing client needs effectively.
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