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Effective Social Media Strategy for Financial Advisors
Financial advisors often focus on posting educational content and trying to differentiate themselves on social media platforms. However, there is a gap in truly educating, nurturing, and standing out. The key is to use social media not just to inform but to let people know the advisor. Advisors need to understand that people are constantly scrolling through social media and need to find ways to authentically connect and engage with their audience to truly stand out.