
Are Email Newsletter Even Viable Anymore?
2Bobs—with David C. Baker and Blair Enns
Engagement Matters: Prioritize Quality Conversations
Revisiting the value of email highlights its role as a reliable feedback loop, essential for maintaining quality engagement. While reading comments can enrich the conversation, the fear of negative commentary can deter creators from fostering open discussion. Striking a balance between inviting dialogue and managing the platform's reputation is crucial. Maintaining a low unsubscribe rate and minimizing spam complaints are key metrics for a healthy email list. Overall, email remains a valuable tool for engaging with audiences despite evolving technologies.
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