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How I Reverse Engineered A $100 Million Exit - Jason Lemkin

My First Million

NOTE

Growing Newsletters organically and maintaining subscriber base

Growing a newsletter organically to a certain extent, then using paid marketing to scale to millions of subscribers. Once a substantial subscriber base is achieved, focusing on maintaining the existing base, launching more newsletters, and minimizing churn rates to sustain revenue growth. Similar to software, growth strategy involves offering multiple products, but unlike software, newsletters have high churn rates.

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