An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO
Align Financial Value with Human Value
In the modern landscape, aligning financial value with human value is crucial for business success. Cultivating a culture centered on genuine human-centricity provides companies a competitive edge. This involves fostering a deep, authentic love for the people served, transcending mere slogans or superficial motivations. Design thinking embodies this approach, emphasizing a deep understanding of people's needs and desires. It requires a commitment to not only creating meaningful solutions that resonate with users but also ensuring those solutions are profitable and feasible. By integrating desirability, viability, and feasibility, businesses can develop impactful offerings that reflect their commitment to serving others.
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