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Ep #265: When to Lower Your Prices
Make Money as a Life Coach®
Equal Pricing or Refund for Early Adopters
Consider offering the same price to everyone or giving a refund to early clients if you lower your prices. Don't feel bad about lowering prices for one person in a mutual group and prioritize making your work accessible. Communicate the change positively to the early clients, emphasizing creating demand and making the work accessible to more people while offering refunds to make them feel like winners.
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