When to Lower Your Prices

Lowering prices can be a strategic move in certain situations. One reason to lower prices is if you realize that you raised them too soon and are not seeing the desired demand. It's important to recognize success and tolerance, where your brain can't handle the good feeling of getting yeses and creates an obstacle. In this case, lowering prices can help bring in more clients and create momentum. Another reason to lower prices is if your offer isn't selling from the beginning. Choosing a price that feels like a no-brainer for both you and your clients can help generate more sales. Correcting for conditions in the market is another valid reason to lower prices. If the market has shifted and your offer is no longer resonating, adjusting the price can make it more appealing and attract more customers. Lastly, you might want to lower prices to reach a wider audience and make your coaching more accessible. This means making your offer more affordable and opening it up to a larger client base. By considering these factors and adjusting your prices strategically, you can enhance your business growth and create more opportunities for success.