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“It's How McDonald’s Make Men Binge” Rory Sutherland

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Small Pleasures Sustain the Struggling

For those living in poverty, affordable indulgences like smoking provide essential moments of pleasure in an otherwise constrained life. The argument suggests that when financial resources are limited, cheaper forms of enjoyment become vital for maintaining a sense of joy. Expensive alternatives are often unattainable, making low-cost pleasures, even if misunderstood by outsiders, a significant source of comfort amidst hardship.

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