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He Automated His Sales Job With Ai… So His Boss Promoted Him
Marketing Against The Grain
Build around pain
Building around pain is essential in implementing AI effectively within organizations. There are two key approaches: first, education, where people are shown how to create their own tools with AI, fostering ownership and customization. This empowers employees by demonstrating the ease of developing tools tailored to their needs. The second approach involves collaborating with a specialist to create a robust tool that addresses specific challenges within the organization, making it indispensable. While the latter can lead to a powerful solution, educating users about AI’s capabilities demystifies the technology, alleviating intimidation and enhancing adoption. Understanding the technology as a non-magic tool that addresses real pain points is crucial to overcoming resistance and ensuring successful implementation.
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