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#9 Kyle Poyar (Operating Partner at Openview) - Detailed Tips & Tactics for PLG motions, Pricing & Packaging, Product Led Sales & Marketing Tips, and Specific Case Studies

Software Snack Bites

NOTE

Product-led sales: Leveraging product usage signals to inform sales strategies

Starting from step two instead of step one, product led sales involves getting signals on product usage from users to inform who and how to sell to customers, potentially through freemium products and tailored sales plays.

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