Software Snack Bites

#9 Kyle Poyar (Operating Partner at Openview) - Detailed Tips & Tactics for PLG motions, Pricing & Packaging, Product Led Sales & Marketing Tips, and Specific Case Studies

33 snips
May 24, 2023
Guest
Kyle Poyar
Kyle Poyar, Operating Partner at Openview, shares detailed tips on PLG motions, pricing & packaging, and product led sales & marketing strategies. The podcast covers case studies, reverse free trials, user experience in sales, software marketing approaches, churn reduction, different pricing models, and advice for founders implementing PLG strategies.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Discourage Full PLG Initially

  • Founders should discourage the immediate pursuit of full product-led growth (PLG).
  • Instead, identify a key performance indicator (KPI) and a smaller project to test PLG's effectiveness.
INSIGHT

Transitioning to PLG

  • Transitioning to PLG is harder for established, sales-led companies, but not impossible.
  • HubSpot successfully transitioned by initially implementing PLG with a new product line, then integrating the learnings into its core product.
ADVICE

Self-Serve Onboarding First

  • Prioritize self-serve onboarding over self-serve purchasing initially in PLG.
  • Focus on product-influenced revenue as a key metric instead of immediate self-serve purchases.
Get the Snipd Podcast app to discover more snips from this episode
Get the app