13min chapter

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#9 Kyle Poyar (Operating Partner at Openview) - Detailed Tips & Tactics for PLG motions, Pricing & Packaging, Product Led Sales & Marketing Tips, and Specific Case Studies

Software Snack Bites

CHAPTER

Marketing Strategies and Approaches in the Software Industry

This chapter discusses different marketing strategies and channels for scaling a user-first, high-intent product in the software industry. It explores topics such as product-led marketing, paid marketing, SEO, organic search, content marketing, and community-based marketing. The speakers also emphasize the importance of targeted content approach, building goodwill with users, and the growing significance of personal brands in marketing.

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