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Visa Follow-Up and Today’s Payments Ecosystem (with Gaurav Ahuja)
ACQ2 by Acquired
The Shift in Co-Branded Cards and Value Pool
Co-branded cards have evolved from gimmicky affinity cards of the 90s to a significant business model innovation, leading to a value pool shift. Unlike the past focus on user attraction, co-branded cards now lead to a substantial revenue stream for banks and card issuers, facilitated by interchange fees and interest revenue from each transaction.
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