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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

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The Unique Traits of Carlo, an Amazing Salesperson

Carlo was an amazing salesperson because he never took anything personally and was genuinely curious. Even when customers attacked him and criticized his product, he would ask why and genuinely try to understand their perspective. This disarmed customers and helped him overcome objections.

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