Acquiring newsletters involves purchasing email subscriptions, emphasizing the importance of subscriber overlap to build a cohesive media brand. A significant overlap can indicate shared interests among audiences, enhancing the potential for interconnected content. While platforms like Substack offer valuable recommendation systems that reveal these overlaps, not all overlapping newsletters have the same brand coherence, suggesting that unifying top culture sub stacks under one media company may not be effective.
Daisy Alioto is a journalist and the CEO of Dirt Media.
“I don't think I was ever super precious about my writing, but if I was, I'm zero percent precious about it now. Every time I write for Dirt, it saves the company money. ... Nothing will make you sit down and write 800 words in 20 minutes than just needing to get it done. And that is a change that I've seen in myself. I would encourage everyone to be less precious about their writing.”
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