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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
Limited Supply
Building Businesses on Fads vs. Sustainable Concepts
Building a business solely on fads such as gray market cigarettes or synthetic marijuana may result in short-term success until laws change or fads fade. Sustainable businesses, like Tide laundry detergent, have long-lasting success with minimal need for product innovation. Some businesses, like Amazon Prime, have fads built in but still offer sustainable long-term success. Recognizing the difference between fad-driven businesses and sustainable concepts is crucial for long-term viability.
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