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Say these words & people will buy anything from you. (Irresistible Offer Script)
Coffee With Cole: The Digital Writing Podcast
Understanding Before Selling
2min Snip
00:00
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To effectively sell a product or service, one must first establish an understanding of the customer's specific problem, rather than focusing solely on the solution. Building trust involves demonstrating comprehension of the customer's issue, which reinforces their confidence in you. Educating the customer about the underlying reasons for their problem further solidifies this trust. It's essential to make the customer feel the consequences of their issue, highlighting the pain it causes in their life. Additionally, grounding them in the potential negative outcomes of inaction is crucial. Only after addressing these elements can one introduce the solution, as customers are unlikely to care about a solution until they fully understand the problem and its implications.
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