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The Scarcity Loop in the Gambling Industry
In the gambling industry, a casino is utilized for research on human behavior through a collaboration with multiple businesses. The industry aims to understand how to increase gambling behavior by exploiting a scarcity loop. This loop consists of three parts: opportunity, unpredictable rewards, and quick repeatability. Players are enticed by the chance to win money, unsure of the reward's value or timing, and can quickly repeat the game. This cycle of random rewards drives individuals into repetitive behaviors that can be initially enjoyable but harmful in the long term.