The Key Factor in Purchasing Decisions: Status

The main reason why people decide to buy or not buy from you boils down to their fear of a status increase or decrease. When individuals are presented with a new opportunity, their subconscious immediately evaluates if taking that opportunity will enhance or diminish their status. Buying a product usually involves a status decrease as money is spent, with the hope that the product will eventually elevate their status. Status varies among individuals - what might increase status for one person, like owning a luxurious car, could decrease it for another if they fear ridicule from friends or family. Understanding this subconscious status evaluation is crucial every time you make an offer to someone.