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Free Stuff Sells: The Power of Lead Magnets | Ep 566
The Game w/ Alex Hormozi
Delivering on the Promise: Service or Physical Product?
The key to getting people to consume your lead magnet is how you package it. This book's title, subheadline, and image were all tested to find the most effective combination. After several tests, it was discovered that leads were the winning factor. Even changing the cover and headline of a book led to a massive increase in sales. So remember, naming and packaging are crucial when delivering an amazing solution.
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