The Game with Alex Hormozi Free Stuff Sells: The Power of Lead Magnets | Ep 566
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Jul 20, 2023 Discover the transformative power of lead magnets in boosting sales and attracting customers. The importance of delivering real value that entices potential buyers is emphasized. Tips include giving away costly items to lower acquisition costs and understanding the customer journey. Seven essential steps to create effective lead magnets are discussed, focusing on solving clearly defined problems. These strategies can enhance trust and drive long-term customer engagement.
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Attract Leads with Free Value
- Give away valuable free content (lead magnets) to attract potential customers.
- Good free content helps customers predict future value from your paid offerings.
Lead Magnets: Complete Solutions
- A lead magnet is a complete solution, not a partial one.
- Avoid offering partial solutions as lead magnets, as they can erode trust.
Discounted Offers as Lead Magnets
- Offer a discounted or free initial service to attract clients.
- Even if the lead magnet costs money, it should lower your overall customer acquisition cost.
