The agency landscape with Bart De Waele
Let's talk branding
Invest in Brand to Lower Acquisition Costs
Investing significantly in brand development leads to a reduction in digital acquisition costs, highlighting the interconnectedness of brand and performance marketing. As the balance between long-term brand building and short-term digital effectiveness shifts, there is a need to understand that relying solely on performance metrics is reaching a plateau. Future success will require a renewed focus on brand investment to unlock further growth, as digital strategies alone may no longer yield the desired effectiveness. As new expertise emerges, it is likely that younger professionals will repeat past mistakes, reinforcing the importance of finding this balance in the evolving marketing landscape.
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