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What's the Value of Content?
Content holds value primarily through three avenues: original creation, curation and remixing, and translation. While society often emphasizes the importance of original thought, the reality is that many concepts are not unique to any individual. The internet's vastness enhances the value of curation, as it aggregates information, offering convenience and accessibility to audiences who might not seek it otherwise. This aggregation not only simplifies the consumption of complex ideas but also encourages wider engagement with topics that would typically be overlooked. Products, such as newsletters, can serve as 'stupidity insurance'—a means to keep individuals informed without requiring excessive time commitment. The challenge lies in motivating audiences to invest in 'vitamins'—long-term beneficial content—over immediate, pain-relieving resources that address short-term needs. This highlights the necessity of creating urgency around content that promotes personal growth and knowledge, as many of these benefits accumulate over time, often without immediate visibility.