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How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32
The Game w/ Alex Hormozi
The Importance of Increasing Your Prices
Lowering prices may seem like a way to help more people, but in reality, it hurts everyone. When prices decrease, emotional investment and perceived value also decrease. As a result, clients don't try as hard and the quality of results suffers. Interestingly, when prices are lowered, customers become more demanding, expecting extra services for a much lower cost.
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