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Context Over Content
Focusing on context rather than content is crucial for entrepreneurs. Context involves understanding the motivators behind actions, such as fear, genius, or love, while content pertains to the specifics of a business like the industry or product. The example provided highlights how a mission-driven founder focused on funding rather than their purpose can create a negative work environment, whereas employees at a seemingly mundane business can be inspired by the sense of making a difference. Thus, it's the context, not the content, that truly inspires and motivates individuals.