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13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

Perpetual Traffic

NOTE

Strategic Planning for Promotional Calendar

After Black Friday, take a day off and then focus on creating a promotional calendar, considering the impact of Q5, December 25th to December 31st, and avoiding the expensive ads in January. Plan lead acquisition and content strategy in September to get ahead of competitors, gaining an early advantage in the 2024 campaign. Starting promotions in Q5 can secure 30% of all customers for 2024 within one week. Consider strategic promotions for Q1 and big holidays, such as February 22nd.

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