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Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
Lenny's Podcast: Product | Growth | Career
**Experience is the differentiator for commoditized consumer software **
In the world of web browsers, where all products are essentially the same, the key to success is creating an emotional connection with users. This is because the product itself is a commodity, owned primarily by Google, Apple, and Microsoft, and therefore high margins and revenue are already assured. To stand out in this market, companies must focus on how much users love their product and feel emotionally connected to it. By delighting users with surprises and animations, companies can create that emotional connection and differentiate themselves from competitors. This approach may not apply to every category of software, as industries like ticketing or calendaring may have different user expectations. However, for consumer software, especially commoditized consumer software, experiences become the key differentiator. Companies must give users a reason to try their product and stick with it, even when there are alternative options available.
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