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#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)
Creator Science
Know Thy Audience to Grow Thy Podcast
To effectively grow a podcast, understanding the target audience in depth is essential. Rather than having a broad or vague idea of the audience, it is crucial to precisely identify who the desired listeners are, where they currently engage with content, and what specific interests they have. Tools like the 'podcast neighborhoods' can help visualize listener affinities and break down large categories into smaller, more manageable cohorts, allowing podcasters to identify distinct groups within a category, such as technology. This detailed audience analysis informs both podcast development and marketing strategies, making it easier to create content that stands out. Additionally, understanding existing shows can highlight collaboration opportunities, such as guest appearances and promotional swaps, which can be more effective than random acts of outreach. A focused and thoughtful approach to these tactics enhances their impact, leading to a more strategic podcast growth plan.
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